TAPPING INTO THE HISPANIC
FOODSERVICE MARKET- END OF YEAR FACTS:
• Hispanic-owned businesses generated over $390 billion in sales (Source: U.S. Census)
• Hispanics customers made 11 billion restaurant visits this year (Source: U.S. Census)
• Hispanics spend over $35 billion a year in restaurants (food away from home)
• 45% of Hispanic restaurant visits are a group of three or more compared to 32 % for non-Hispanics
MARIELA COMMUNICATIONS CAN PROVIDE SOLUTIONS TO INCREASE YOUR ROI IN THE HISPANIC FOODSERVICE INDUSTRY BY:
1) Training the Sales Force to reach Hispanic operators, manufacturers, etc. with a successful tailored cultural plan to increase revenue, services, retention, and referrals.
2) Creating a B2B cultural template/protocol to increase business communications/relationships with Hispanic & abroad manufacturers (i.e. What/when to say it/What to do/What to avoid - etc).
3) Developing and implementing a Hispanic cultural module to help Hispanic restaurant operators tackle their own specific challenges. Most Hispanic restaurants do not find it helpful when a company is utilizing mainstream solutions & tools that do not match their cultural views and needs.
4) Having a bilingual website. We can assist your company with creative translation of your website to increase traffic and business in the language of Hispanic manufacturers, restaurant operators, customers, and other related vendors. Inclusion is a must.
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