MARIELA COMMUNICATIONS SERVICES

Contact Information: mariela@marielacom.com

Mariela Communications LLC – A consumer packaged goods firm specializing in the past eighteen years in the creation and implementation of successful direct-to-consumer marketing communications programs in the mainstream and Hispanic markets.  Areas of specialty include: marketing/communications, food service, advertising, public relations, retail, product distribution, SWOT analysis, media buy, media production, market research, and consumer grassroots outreach programs tied to retail sales, event marketing, media, food brokers and health initiatives for Fortune 500 companies and government organizations.  These innovative programs have received national recognition for achieving high brand awareness, sales increase, and market penetration in the mainstream and Hispanic markets.

Partial list of services:

            DIRECT-TO- CONSUMER MARKETING PROGRAMS

               • Strategic marketing plans/SWOT analysis                 • Consumer marketing retention plans
                    • Retail/Foodservice business programs                    • Public affairs & advertising
                    • Community outreach/partnerships                           • Grassroots outreach

            MARKET RESEARCH

   • Focus groups                                                          • Recruitment of participants

   • Surveys                                                                   • Moderator/facilitator services

   • Intercept Studies                                                      • Data analysis and final report

   • Ethnographic/consumer Insights                              • Retail audits

COMMUNITY OUTREACH EVENTS & RETAIL PROGRAMS

   • Grassroots events                                                   • Consumer contest/radio remotes

   • Community events/festivals/parades                         • Retail programs tied to vendors

   • Community outreach via local entities                       • In-store demos/on-site promotional activities

TRAINING SEMINARS/WORKSHOPS/PUBLIC SPEAKING TOPICS

   • Are You Getting A Piece of the Flan?                                             • Creating Culturally Sensitive Programs

   • Psychographics: Reaching your Market Successfully                      • Brand Visibility and Consumer Loyalty

   • Tailoring and Delivering Your Consumer Message                          • Managing a Hispanic Workforce
                   • Strategies For a Successful Management Style                             • Examining Your Business Culture

CORPORATE MEDIA TRAINING SERVICES

  • Spokesperson representation                                       • Speech Coaching/TV Remote Interview

  • Tools for a successful media interview                          • Wardrobe and make-up

  • Development of copy points and talking points             • Know your audience

MEDIA SERVICES

   • Media Buy (TV/Radio/Billboards)                                   • Production of TV/Radio commercials

   • Talent casting                                                              • Industrial videos